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Nouvelles

The New York Times, March 12, 2007
Log in Your Measurements, and the Clothes May Fit
"My Virtual Model has worked with Lands' End, Sears and other companies to offer on-screen representations that help those sites' customers try on clothes virtually before buying them. Louise Guay, chief executive of myvirtualmodel.com, said that in the coming weeks, the service would allow users to mix and match clothes from different retailers and replace the generic faces of the models with pictures of their own faces."

CNN Money, September 13, 2005
Best Buy To Launch Kitchen, Laundry Design Center On Web
"The design center on Best Buy's Web site will allow consumers to choose a kitchen or laundry room layout that is similar to their own, including an option for dimensions, as well as the tailoring of colors and the location of items, Taylor said. Consumers can then see what an appliance looks like in that setting, and the site will tell them if an appliance won't fit in a given space."

Women Wear Daily, Swim Supplement, August 2005
Crossing Channels: Swimwear Sellers of All Stripes Are Finding Success Through Online Sales
"Both Speedo and L.L. Bean use My Virtual Model software out of Montreal. Available since 1997, the program allows consumers to customize a model to their physical features. Once created, models can be saved and revisited, or adjusted for weight changes. Given its ability to rotate the model for views from all angles and quickly change styles, the technology is especially useful for swimwear."

The New York Times, June 6, 2005
Women Are Keen to Shop Online. Merchants Are Eager to Oblige
"Mr. Whitehead would not quantify how much the Swim Finder service has helped business, saying only that sales are "fantastic right now." Those sales, he added, have been followed by fewer returns and customer service calls than past swimsuit sales, because women are more likely to be satisfied with their purchase."

Keynote Systems, September 2004
Online Retail Industry Research Abstract
"Lands' End's virtual models all rate very favorably with consumers, enhancing their standing in the customer experience rankings."

DM News, September 5, 2003
Glamour's Virtual Dressing Room Draws Readers, Advertisers
"Conde Nast Publications-owned Glamour magazine's attempts to draw readers online to try advertisers' clothes in a virtual dressing room are gaining acceptance. (...) For Glamour, the virtual dressing room is a critical measure of the publication as an ideal environment for advertising."

The Wall Street Journal, December 10, 2001
Why do certain sites become favorites?
"A lot of catalogers have successfully made the move to the Web. But few have embraced the technological possibilities of the Net as thoroughly as Lands' End Inc., of Dodgeville, Wis."

Computer World - December 10, 2001
Old Habits Die Hard: How To Get Users To Hang Up and Log On
"Launched in 1998 and now used regularly by more than 10% of Lands' End's 38 million annual online visitors, My Virtual Model also accounts for a 16% increase in an average online order. It's a self-service success story that Terry Nelson, e-commerce marketing manager, says results from resetting consumer behavior patterns by catering to customer demand."

Communiqués

Juin 2006 (PDF)
Harvard Law's Berkman Center for Internet & Society to Host Identity Mashup, Conference on Future of Open Digital Identity Management
"Key industry and government officials, technologists, legal scholars and nonprofit leaders will discuss the future role of digital identity management tools and their policy implications at "Identity Mashup," a conference hosted by the Berkman Center for Internet & Society June 19 - 21 at Harvard Law School. As part of Identity Mashup, next generation identity cards -- called icards -- will be issued and demonstrated for the first time. Several companies and organizations, including Microsoft, IBM, Novell, BestBuy, and My Virtual Model, will discuss and make public announcements about new products and services, and will demonstrate their next generation identity services."

Novembre 2005 (PDF)
Reportage corporatif - Le monde des technologies de l'information vu par Oracle
"Les produits MMV reposent exclusivement sur des bases de données Oracle qui stockent les quelques 9 millions de mannequins virtuels créés à ce jour. Ces profils contiennent de l'information sur le consommateur, ses mensurations, les articles visualisés, les habitudes d'achat, etc."

September 2004 (PDF)
Sears Brings More of the Good Life Online by Adding Apparel and Home Fashions to Sears.com
"Sears and Lands' End, together with My Virtual Model, continue to enhance the online shopping experience with multi-brands of fashion and home decor."

January 2004 (PDF)
My Virtual Model™ Inc. Launches New Try-on Tools
"The new tools are designed to grow My Virtual Model as the most effective fashion tool for boosting both sales and loyalty online. Last year alone, visitors to My Virtual Model affiliated sites like Levis.com, LandsEnd.com and HSN.com created 2.4 million models and tried on 95 million garments. For a typical merchant, that meant an average growth in their conversion to purchase rate of 60-180%, and an average increase in order value of 10%."

September 2001 (PDF)
New Data From Lands' End Shows Value of My Virtual Model™ Technology
"We're pleased our customers have made the My Virtual Model™ Dressing Room one of the most-used features on our Web site," said Bill Bass, senior vice president, E-commerce, Lands' End."

June 2001 (PDF)
My Virtual Model Inc. Acquires EZsize
"Fit and size concerns along with visualization are the biggest impediments to growth in the on-line apparel industry, with incorrect fit and size being the major cause of high return rates for both catalog and on-line retailers."